Auntie Anne’s Opens First Drive-Thru in Co-Brand with Jamba
You go where your customers are, and for mall and airport institution Auntie Anne’s, that includes patrons’ cars.
The chain, which has locations in 49 states and more than 25 countries, wants to expand out of its salty comfort zones and into drive-thru and co-branded locations, as well as spots near colleges and universities and food trucks. This week, the Focus Brands property announced it opened its first drive-thru in a store shared with Jamba in a Dallas suburb.
“Consumer research shows that our guests want access to Auntie Anne’s outside of the mall,” said Brian Krause, chief development officer of Focus Brands. “While we were already underway with identifying ways to enhance our brands’ accessibility, [our research] confirmed our strategy to co-brand this location with Jamba. Considering how the pandemic has changed consumer preferences, we recognize the importance of building our off-premise offerings and evolving our development capabilities to provide franchisees with additional opportunities, including co-brand locations that have potential for enhanced revenue.”
The 1,200-square-foot franchised location in Wylie, Texas, isn’t Auntie Anne’s only foray into co-branding, nor is it likely to be its only drive-thru.
“We have a number of Auntie Anne’s street-side locations paired with Cinnabon and Carvel,” noted Kristen Hartman, specialty category president of Focus Brands. “The opportunities that become available when we leverage the power of our full portfolio are endless. I’m incredibly excited to see that through co-branding we are able to add the drive-thru experience to the Auntie Anne’s portfolio and can’t wait to see how guests respond to this enhanced accessibility.”
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