Capriotti’s Sandwich Shop Is Spreading its (Chicken) Wings
Capriotti’s Sandwich Shop, known for its hand-crafted sandwiches, is getting into the chicken wing business. The Las Vegas-based chain has acquired Wing Zone, a fast-casual brand serving made-to-order chicken wings.
Capriotti’s calls Wing Zone a “rising star” and says chicken wings are “the perfect delivery food.” Capriotti’s, which offers a variety of innovative sandwiches and cheese steaks, is also capitalizing on the current chicken craze around the country.
Atlanta-based Wing Zone offers a variety of proprietary flavors and sauces for its wings. The idea for the concept started in 1991 when two fraternity brothers, Matt Friedman and Adam Scott, wanted to fill the void on their campus for authentic, flavorful wings. The first Wing Zone store opened in 1993 and the brand has grown to 31 locations in North America with 36 internationally.
Capriotti’s said it shares a mutual focus with Wing Zone on serving fans and flavor seekers across the nation the highest quality products both in-store and off-premise as demand for delivery and online ordering skyrockets. Citing its own tech-forward strategy, infrastructure and profitability, and Wing Zone’s innovative delivery systems that cater to the rising demand for off-premise dining, Capriotti’s said both brands will bring each other “a tremendous depth of service.”
“The acquisition is a natural fit for both brands, as Capriotti’s and Wing Zone share many of the same internal values and organizational goals,” said Ashley Morris, CEO of Capriotti’s, who is also now the CEO of Wing Zone. “We look forward to leveraging our expertise in franchising, operational excellence and technology with Wing Zone’s off-premise experience to help both brands continue to grow. We are thrilled to welcome Wing Zone into the Capriotti’s family and are excited about what lies ahead.”
Despite the pandemic, Capriotti’s opened 18 new restaurants in 2020 and now has 115 in operation. The company has an additional 210 restaurants in development, more than 30 of which will open in 2021. The chain was founded in 1976.