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Food Service Industry Updates

Despite the Virus, White Castle Will Still be Spreading the Love on Valentine’s Day

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Since 1991, White Castle restaurants have been celebrating Valentine’s Day by transforming their dining rooms into fine-dining establishments complete with hostess seating, tableside service and festive holiday décor. About 30,000 people dine at a Castle each Valentine’s Day.

Because of the pandemic, however, that won’t happen this year. But lovers of White Castle’s famed Slider burgers have no reason to fear.

Love will still in the air at White Castles on Feb. 14. While COVID-19 might have prevented the family-owned fast-food hamburger chain from offering indoor dining the past year, White Castle said it won’t stop the chain from providing a unique dining experience on Valentine’s Day.

This year, White Castle restaurants will transform into classic drive-ins, complete with carhop service, allowing customers to celebrate the holiday while remaining socially distanced. Customers with reservations will pull into a parking space, where they’ll be greeted by a White Castle team member who will take their order and deliver it to them in their cars.

“COVID forced us to re-imagine our annual Valentine’s Day event,” said Jamie Richardson, a vice president at Columbus-based White Castle. “This creative and safe solution allows us to celebrate a tradition our customers love. We’re happy to share that once again this Valentine’s Day. White Castle will become Love Castle.”

White Castle said it didn’t want to abandon the annual tradition because of the pandemic, especially since 2021 marks the 30th anniversary of the event. So more than 300 participating White Castles will turn their parking lots into “Slider Lover’s Point” and invite couples, families and friends to celebrate the holiday of love with a drive-in dinner.

Customers will receive a brochure with suggested activities to entertain them while they wait for their food to arrive. And if that’s not enough, a specially curated Spotify playlist will add to the entertainment. Called “Slider Lover’s Luv Channel,” the playlist will feature shout outs to loved ones and love stories from Cravers around the country. White Castle will solicit shout outs through social media prior to Valentine’s Day.

Incidentally, White Castle celebrates its 100th anniversary in 2021.

“What better time to host such a one-of-a-kind celebration than the 100th birthday of White Castle and the 30th anniversary of our Valentine’s Day festivities,” Richardson said. “Castle is the epicenter of where love is alive in 2021!”

White Castle owns and operates more than 360 restaurants nationwide.

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