Domino’s and Nuro Introduce Autonomous Pizza Delivery in Houston
Over the past few years, we have heard predictions of how robots would take over the roles of making deliveries, and for Domino’s, that time is now. This week, the pizza company and self-driving delivery company Nuro launched autonomous pizza delivery in Houston. Select customers who place a pre-paid order on dominos.com from its location in Houston’s Woodland Heights neighborhood can have their pizza delivered by Nuro’s R2 robot.
According to Domino’s, the R2 is the first completely autonomous and occupant-free on-road delivery vehicle that has earned a regulatory approval from the U.S. Department of Transportation. During the delivery process, customers will receive text alerts on the location of the robot along with a PIN to access their order on the robot’s touch screen.
Clients also can track the robot via GPS on the order confirmation page. After the R2 arrives and customers enter their PIN number, the robot will open its doors upward and reveal the customer’s order. “We’re excited to continue innovating the delivery experience for Domino’s customers by testing autonomous delivery with Nuro in Houston,” Domino’s Senior Vice President and Chief Innovation Officer Dennis Maloney said.
“There is still so much for our brand to learn about the autonomous delivery space,” he continued. “This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations. The growing demand for great-tasting pizza creates the need for more deliveries, and we look forward to seeing how autonomous delivery can work along with Domino’s existing delivery experts to better support the customers’ needs.”
According to Nuro President and co-founder Dave Ferguson, his company operates with the mission to better everyday life through robotics. “Now, for the first time, we’re launching real world, autonomous deliveries with R2 and Domino’s,” he said. “We’re excited to introduce our autonomous delivery bots to a select set of Domino’s customers in Houston. We can’t wait to see what they think.”