PepsiCo Makes Its Move Into the Virtual Restaurant Arena
It’s always best to have a refreshing beverage paired with a meal, and that drink is the main focus of PepsiCo’s new, month-long virtual restaurant venture. This week, the brand announced the launch of Pep’s Place, “where the cola comes first.” Through the order-and-delivery service, consumers first pick a Pepsi beverage before choosing from a curated list of food items based on that beverage.
Choices include cheeseburgers, buffalo wings, Cajun chicken sandwiches, chopped pork sandwiches, spare ribs and chicken caesar salads, as well as side items such as mac and cheese, broccoli and Lay’s Chips. Pep’s Place is available in select locations around the country for delivery through PepsPlaceRestaurant.com and food aggregators such as Uber Eats, DoorDash and Grubhub.
According to Todd Kaplan, the vice president of marketing for Pepsi, consumers often forget to order a beverage with their favorite meals. “With the launch of Pep’s Place, we have designed a new ‘fast beverage’ restaurant delivery concept that features a menu and experience literally built around the idea of what foods go best with Pepsi, allowing consumers at home to fully optimize their meals,” he said.
This week also sees the launch of the new “Better with Pepsi” campaign, with eight new national commercials that highlight the love of foods, including juicy cheeseburgers, hot dogs with toppings and pizzas with extra cheese. The company also notes that the campaign will have a set of Spanish-language commercials, showing the role of food as a unifier in the Hispanic community and at home.