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Food Service Industry Updates

Taco Bell Reaches for the Moon with Latest Marketing Endeavor


The “Taco Moon” is nearing.

On May 4, the moon will officially be in what moon-ologists call a “waning crescent phase.” But that’s not what Taco Bell sees.

The Irvine, Calif.-based fast-food chain sees a moon shaped like a taco. So for the company’s first global campaign, Taco Bell says it’s using a billboard — a taco-shaped moon — that the whole world can see. On May 4, U.S. Taco Bell fans can get a free crunchy taco — its best-selling item — between 8-11:59 p.m. in-store or all day through the app or online.

More than 20 markets will celebrate the Taco Moon, including participating Taco Bell restaurants in international markets such as the United Kingdom, Australia, India, Costa Rica, Guatemala and Puerto Rico. For instance, Taco Bell restaurants in Guatemala will offer a free crunchy taco with the purchase of a beverage and restaurants in India will offer a free vegetarian crunchy taco available through delivery.

Taco Bell plans to give away the most tacos it ever has on a single day on May 4.

On the heels of entering its 32nd international market and with more than 7,000 restaurants in the U.S., Taco Bell said it is on track to operate 10,000 restaurants globally in the coming decade.