There is a Rising Player in the QSR Sector and It’s … 7-Eleven?
As convenience stores up their game in food offerings, it should come as no surprise that 7-Eleven Inc. reports that it is making strides in the quick-service restaurant (QSR) arena. Recently, the retailer announced that its newest Evolution Store in Manassas, Va., would feature its popular Raise the Roost Chicken and Biscuits restaurant along with Parlor Pizza, an on-site pizzeria that provides hand-tossed, made-to-order pizzas.
The new store is located approximately 30 miles from Washington, D.C., where another Evolution Store operates with a Laredo Taco Co. restaurant. But the Manassas location also offers a wine cellar and beer cooler, fresh croissants and cookies that are baked on-site, customized espresso drinks, and artisan craft sodas and sparkling waters.
“Since 7-Eleven began selling milk and bread from an ice dock in 1927, our spirit of innovation has allowed us to evolve to meet the ever-changing needs of customers for over 90 years,” Executive Vice President and Chief Operating Officer Chris Tanco said. “Today’s opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country — both in Evolution Stores and beyond. Our plan is to open nearly 150 restaurants in 2021.”
Raise the Roost offers fried chicken tenders, fresh-baked biscuits, bone-in and boneless wings, chicken and breakfast sandwiches, while Parlor Pizza offers New York-style pizzas, calzones, garlic knots, pepperoni rolls, and hot and cold sub sandwiches. 7-Eleven’s customers can order baked whole pizzas, slices, or select made-to-order 18-inch hand-tossed pizzas. Both restaurants are side-by-side in the store, with separate ordering counters and shared indoor and outdoor seating.