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Food Service New Product Spotlight

BJ’S Restaurants Unveils a Monster of a Dessert, Complete With M&M’s Minis

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BJ’s Restaurants Inc. recently unleashed the latest flavor of its Pizookie dessert: BJ’s Monster Pizookie made with M&M’s Minis chocolate candies, which it created in partnership with M&M’s. The dessert features a warm cookie featuring peanut butter, oats, peanut butter chips, chocolate chips and M&M’s Minis, which is topped with vanilla bean ice cream and even M&M’s Minis.

This is BJ’s first new Pizookie flavor in a year. “At BJ’s, we love to dream up innovative ways to delight our guests, and we knew that this year called for something big,” Executive Vice President and Chief Marketing Officer Kevin Mayer said. “So we turned the dial up to 11 on our iconic Pizookie, packed it with everything good and joined our friends at M&M’s to take it over the top. We think the monster of all Pizookies has arrived at the perfect time and we couldn’t be more excited to give our fans a reason to celebrate.”

All of BJ’s Restaurant & Brewhouse locations will serve the dessert for a limited time, along with other Pizookie flavors, such as Hot Fudge Brownie, Chocolate Chunk, Peanut Butter and Cookies ‘n’ Cream. To learn more, go to www.bjsrestaurants.com.

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