Del Taco Spices Things Up
Del Taco Restaurants, the nation’s second largest Mexican quick service restaurant, is introducing a slate of new menu items featuring Cholula Hot Sauce, an American hot sauce brand. Items include the $1 Crispy Chicken Cholula Taco and the $5 Epic Cholula Crispy Chicken Burrito.
“We’ve received an incredible response and strong customer demand for our Crispy Chicken since introducing it to our permanent menu this summer. We want to build on that momentum by giving our fans even more crave-worthy flavor options, and what better way to do so than with an iconic hot sauce brand collaboration,” said Tim Hackbardt, Del Taco’s chief marketing officer. “Cholula and tacos are made for each other, but it is amazing poured on just about everything else and that’s why we have it in a burrito, on loaded fries, and in our breakfast rollers with eggs and cheese.”