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Food Service New Product Spotlight

Nathan’s Launches Value Menu

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Nathan’s Famous, which has served New York favorites for more than 100 years, is launching a value menu featuring items from the current menu as well as new recipes, all between $4 and $7. The Jericho, N.Y.-based company said the value menu provides expanded premium menu options for value-conscious customers.

“We’ve spent the past two years evolving the menu to focus on premium offerings that are memorable, craveable and Instagrammable,” said James Walker, senior vice president of restaurants for Nathan’s Famous. “Fans of the brand will see their favorites like the hot dog and hand-dipped corn dog, while also getting a chance to taste some new takes on our recent hand-dipped chicken menu evolution, as well as a new version of our New York Cheesesteak.”

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