Nathan’s Teams With Meatless Farm For Plant-Based Hot Dog
Nathan’s Famous Inc. has announced its partnership with Meatless Farm, the plant-based food company, to sell the industry’s first gourmet, plant-based hot dog. The product is rich in pea protein, low in saturated fat and sodium, soy and gluten-free, and made with Nathan’s secret spice recipe.
For a limited time, select Nathan’s restaurants will give away one free Nathan’s Meatless Farm hot dog to those who wish to try it, while the product also will be available on Nathan’s online retail portal on Shopify starting this month. Customers will receive a kit with six plant-based hot dogs, six buns and a bottle of Nathan’s deli mustard.
It also will be launched at select locations in May. “As plant-based menu items continue to grow in popularity, we are excited to launch the first-ever, gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian and vegan customers, but all who enjoy a healthier diet,” Senior Vice President of Restaurants James Walker said.
“We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle,” he added. “We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.” For more information, go to www.nathansfamous.com.