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Franchising Industry Updates

In-Home Care Franchise Partners with Five Guys Franchise Group



Golden Heart Senior Care recently partnered with Alexandria, Va.-based Fransmart — the franchise development group behind the Five Guys Burgers & Fries, QDOBA Mexican Grill and The Halal Guys concepts — to help scale its model.

The Frisco, Texas-based in-home care franchise has 27 locations throughout the United States and its model caught the attention of Fransmart, an organization that has sold almost 5,000 franchises globally.

“When I was first talking to a couple of the Golden Heart franchisees, [we] wanted to understand what it costs to open and what kind of money you make, as crude as it sounds,” Dan Rowe, CEO of Fransmart told Home Health Care News. “They told me what they invested compared to what they were making. They’re investing a fifth or 10th of what it costs to open up a burger franchise — and making more profit.”

Golden Heart offers a variety of non-medical home care services, including assistance with activities of daily living, nutritional needs, day-to-day errands and transportation. It also specializes in complex care needs, particularly Alzheimer’s disease and other forms of dementia.

“[People] want to invest in things that are actually making a difference,” Rowe said. “They’re connecting with this idea of doing well, by doing good.”

Fransmart will help Golden Heart develop franchises through the partnership. “We’re excited about the opportunity to partner with [Dan Rowe] because he’s able to bring to bear the business opportunities for the people that he coordinates with,” said Craig Bass, president and owner of Golden Heart. “The other reason why I’m really enjoying the relationship with Fransmart is that they understand franchising. They understand the process of helping franchisees ultimately be more successful and the virtuous cycle that creates.”


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