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Why ‘Cravers’ Will Think White Castle Is King

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White Castle launched its first systemwide loyalty program, Craver Nation, with benefits that are customized to the uniqueness of each customer’s “Crave.”

Named for the chain’s fans or “Cravers,” the Craver Nation loyalty program will offer discounts and special offers to customers based on their individual purchase history at White Castle restaurants. Members will receive a free combo meal with four original sliders, a small order of fries and a small soft drink when they sign up.

“No two customers are quite alike, which is why we’re offering a personalized experience that’s not based on points or the number of purchases, but instead on their individual preferences at White Castle,” said Lisa Ingram, president and CEO of White Castle and fourth generation family member. “We’re looking forward to providing these special offers and creating even stronger connections with all beloved members of the Craver Nation.”

Customers can sign up by downloading the White Castle mobile app and they will immediately receive the offer for a free combo meal plus more than $10 worth of additional savings to use in September. New discount coupons and special offers will be added each month.

By becoming a Craver Nation member, customers will also be able to participate in surveys to shape new products, purchase White Castle swag ahead of the public and gain access to exclusive content and experiences.  

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