70% of Travelers Plan to Take Vacations in 2021, Survey Says
•A Travel Leaders Group survey of nearly 3,000 travelers has found that 99% of U.S. and Canadian travelers are eager to travel again. Seventy percent stated that they plan to take a vacation next year.
•More than half of the travelers expressed concerns about being infected while traveling on a plane or cruise ship, or ending up stuck while away from home or being quarantined on a cruise ship or at a hotel.
As the coronavirus has spread across the United States, the hospitality industry has seen an understandable slowdown. But that has not eliminated the desire to continue traveling. Instead, the results of a Travel Leaders Group survey of nearly 3,000 frequent travelers has found that 99 percent of U.S. and Canadian travelers are eager to travel again.
The group conducted the survey in September in conjunction with the World Travel & Tourism Council (WTTC). It found that 70% plan to take a vacation next year and 45% of respondents have already made plans or are starting to make plans for their next vacation. Another 54% also said that they are dreaming of when they are able to travel again.
“These are really strong numbers,” Travel Leaders Group President John Lovell said. “The fact that 99% of travelers surveyed said they are planning a trip or looking forward to the time they can travel again indicates that as concerns about COVID-19 are addressed, leisure travelers will lead the recovery.”
The survey also found that more than half of the travelers had concerns about being infected while traveling on a plane or cruise ship, ending up being stuck while away from home, or being quarantined on a cruise ship or at a hotel. “Consumer uncertainty about the risk of exposure or concerns about being quarantined is a core problem,” WTTC President and CEO Gloria Guevara said. “With rapid testing to replace quarantine requirements, enhanced contract tracing and industry-wide standards by sector that can be clearly communicated to the public, we can help alleviate many of those concerns.”
Lovell noted that the travel industry needs to do more to inform potential travelers about the health and safety protocols that have been implemented across the industry and standardize them to restore consumer confidence. “Airlines, airports and cruise lines have made major strides in the health and hygiene measures they have taken in close consultation with the world’s leading medical experts,” he said. “We need to share that story with the traveling public.”