Las Vegas Sands Shows Its Commitment to Diversity By Investing in Local Organizations
This week, Las Vegas Sands — a developer and operator of world-class integrated resorts — announced its $400,000 investment in community organizations that work to empower minority and ethnically diverse groups through Sands Cares, its community engagement and charitable giving program. With these partnerships, the company wants to help the community address the issue of systemic racism and eliminate barriers to advancement and opportunity.
Sands Cares’ strategy involves education and mentorship to support youth and workforce empowerment and the advancement of social justice through advocacy and awareness. Some of the organizations that will receive funding include Nevada Partners, 100 Black Men Las Vegas, the Urban Chamber of Commerce Las Vegas, National Coalition of 100 Black Women Inc. — Las Vegas and the Las Vegas Urban League.
“Since the race-related events of 2020 sparked a deeper and more passionate conversation about the impact of systemic racism in our society, we’ve taken a hard look at how our company can more impactfully address race issues and be a catalyst for positive change,” Sands Senior Vice President of Global Communications and Corporate Affairs Ron Reese said. “We’ve taken measured steps to listen to the needs and viewpoints of our team members and met with key leaders of organizations that empower diverse groups to better understand how we can help advance their initiatives and provide solutions.”
Sands is giving $250,000 in funding to Nevada Partners to address education and youth development in the West Las Vegas Promise Neighborhood. This will help support literacy programs, youth camps and mentoring programs, and the Youth Empowerment Center, which will give opportunities in technology and the arts when open.
“This year has marked a moment in time when people are choosing to show greater support for these long-standing and sometimes ignored issues,” Nevada Partners Executive Director Kenadie Cobbin-Richardson said. “We are grateful to Las Vegas Sands for its truly authentic commitment to moving the needle through this work. It is really powerful when the people behind the investments care, and that’s what we get from Sands.”
Sands Cares also will contribute $100,000 to 100 Black Men Las Vegas to support its CrossRoads Mentoring and Life Skills program, Pathways to Public Service program, KCEP Teen Talk public radio talk show and the COVID-19 Community PPE program. “The Sands Cares donation will have exponential impact on these programs; for instance, we can more than double the number of youth mentored and expand our reach to different age groups through the CrossRoads program,” 100 Black Men Las Vegas President and Chief Executive Gentry Richardson said. “We have previously worked with Sands on our scholarship program and other projects, but this new award is one of the most significant we’ve received from a Las Vegas organization.”