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Hotel Industry Updates

More than Half of Americans Plan to Travel This Thanksgiving, Tripadvisor Reports

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Story Highlights

• Tripadvisor finds that 56 percent of Americans plan to travel this Thanksgiving, despite COVID-19.

• Twenty-two percent plan to stay in a hotel or vacation rental to practice social distancing from their friends and family members.

The coronavirus pandemic has taken its toll on the hospitality industry, but the desire to travel remains. This week, travel platform Tripadvisor released its findings from its Thanksgiving Travel Index for 2020, which found that 56% of Americans plan to travel this Thanksgiving, despite the virus.

But Consumer Market Research Lead Analyst Christopher Hsi noted that the way they will travel will look very different from previous years. “This year, we can expect shorter trips with smaller groups of people for more intimate, close knit gatherings,” he said.

Twenty-four percent, Hsi noted, will make day trips or spend one night at their destination. “Americans are also continuing to avoid big cities, instead opting for warm weather and beach destinations in southern states,” he continued. “We do see, however, that Boomers are less likely to travel this year compared to last (29% vs. 51%).”

According to Tripadvisor, cities such as Key Largo, Fla.; Sedona, Ariz.; Key West, Fla.; and Scottsdale, Ariz., have increased in popularity since last year’s holiday and are recovering faster than other U.S. travel destinations. But central cities like New York City, New Orleans, Los Angeles and Nashville, Tenn., are not recovering as quickly and have experienced a decrease in popularity for Thanksgiving year-over-year.

Other trends that Tripadvisor reported included road trips being more popular than flying. Seventy-six percent of travelers, it noted, will drive to their destinations, while 11% of Americans will fly. In addition, 22% plan to stay in a hotel or vacation rental to practice social distancing from their friends and family members.

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