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Hotel Industry Updates

She Has a Deal Aims to Build Pathways for Women in the Hotel Industry


This week, She Has a Deal announced its first annual hotel pitch competition, which will be held on Oct. 24 at the Hilton McLean in Virginia. Five finalist teams — comprised of 12 women — will pitch their hotel projects to industry experts and investors.

An educational and investment platform, She Has a Deal was launched with the goal of developing hotel ownership pathways for women. The competition, which will find its participants vying for $50,000 in deal equity, is expected to reach an international audience as the teams pitch projects that represent the cities of Scottsdale, Ariz.; San Jose, Calif.; Detroit; Nashville, Tenn.; and New Orleans.

“We understand the challenges many women face when seeking capital and gaining access to information.”

“Due to the global pandemic, our inaugural competition is not how we intended to launch it, but challenging times call for innovative measures,” She Has a Deal founder Tracy Prigmore said. “We are excited to host a hybrid event and share this experience with audiences around the world. We are also blessed to partner with Hilton Worldwide, Marriott International and other generous sponsors to launch this platform, which should have a transformative impact on the hotel industry.”

Bill Fortier, the senior vice president of development — Americas at Hilton, noted that the advancement of female hotel owners has and continues to be an important focus for his company, which is why it supports the She Has a Deal movement. “We are excited to hear from each of the finalists and to support their continued growth,” he said. “And we look forward to the day when we hopefully welcome all of them as owners of one or more of our brands.”

Marriott International Chief Development Officer of North America Eric Jacobs added that his company was proud to be part of the platform to improve gender parity in the hotel industry. “We understand the challenges many women face when seeking capital and gaining access to information,” he added. “We are committed to helping close the gender wealth gap in hotel ownership.”