stayAPT Challenges the ‘Status Quo’ With New Suite Layouts
Whenever a new brand enters a market, it’s usually a good strategy to find a way to set itself apart. stayAPT Suites is striving to do that as it goes nationwide this fall. According to the company, it operates with a design philosophy that eschews the traditional one-room hotel layout and offers a residential-style suite with intentional spaces.
When travelers come to a stayAPT hotel, they can expect to find a dedicated living room, a full kitchen and separate bedroom. Its suites — which are sized at an average of more than 500 square feet — also come with a sleeper sofa, lounge chair and a wall-mounted, 55-inch television.
The company notes that it will be opening several new locations this fall and winter in multiple areas, including Alexandria-Fort Belvoir, Va.; Chattanooga, Tenn.; Greer and Greenville, S.C.; and Houston. In addition, it expects to have 100 corporate-owned and more than 200 franchise locations across the country in the next five years.
Hotel veteran Gary A. DeLapp serves as the president and CEO of stayAPT, after holding executive positions at Woodspring Suites, Extended Stay America and Invitation Homes. “For too long, it’s been status-quo for long-term lodging guests to sleep right next to a kitchenette,” he said. “Guests have always expected more, even if they felt they had to settle.
“Thanks to our unique room layout, stayAPT Suites is here to meet those expectations with space and in-room amenities that actually make life more comfortable away from home,” DeLapp continued. “I’m proud and excited to carry this vision nationwide, as we focus our efforts on enhancing the hotel-stay experience for travelers across the country.”