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SMARTLINEN Calls On The Hotel Sector to Adopt its PINK Campaign


Sometimes when industries endure trying times, they show not only their resilience but their ability to support others. That is what SMARTLINEN is asking from the hotel industry. The company, which provides a linen tracking solution, has asked the sector to embrace its BE SMART, WEAR PINK campaign to support the Susan G. Komen Breast Cancer Foundation.

“As a key supplier, we feel it is important to help our hotel partners create positive memories for their guests, while giving back to organizations that we are passionate about,” SMARTLINEN said, noting that it has converted portions of its production to manufacture CDC-approved, washable face masks. “Historically, hotels have celebrated October as Breast Cancer Awareness Month with select promotions that make a small difference.

“This year, we challenge the industry to embrace our campaign — BE SMART, WEAR PINK — and outfit your team in our Hot Pink Signature Antimicrobial Face Masks for the month of October,” SMARTLINEN said. The company will donate portions of the purchases to its Susan G. Komen Breast Cancer Foundation Fundraiser. For more information, visit www.getsmartlinen.com.


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