Consumer Trust in CPG Has Grown During the Pandemic
The consumer packaged goods (CPG) industry has been climbing an uphill battle since the coronavirus pandemic hit the United States earlier this year. The makers of essential products have been tasked with delivering against strong, consistent demand, and consumers are paying attention.
The Consumer Brands Association’s latest survey of 1,000 American adults found that nearly half (47%) of consumers say their trust in CPG has grown during the pandemic. A new Axios/Harris Poll also shows corporate trust is up in almost every industry, including healthcare, grocery, technology, food and beverage, telecommunications, pharmaceutical, retail and manufacturing. The companies that fared the best have focused on solving problems related to COVID-19, which includes CPG.
Clorox, General Mills and P&G held spots in the top 10 most visible companies during the pandemic. The poll ranked the top 100 companies based on consumer scores across 7 qualities: Affinity, citizenship, ethics, culture, vision, growth and products, and services. Clorox was named No. 1 for visibility, ethics and No. 2 for trust.
According to the poll, 81% of consumers say large companies, with resources, expensive infrastructure and advanced logistics, “are even more vital now to America’s future than before the pandemic.”