Modular Building Manufacturer Creates Solutions for QSRs in the Era of COVID
Ikoniq, a manufacturer of steel modular buildings, has developed new concepts to support quick-service restaurants’ location redesigns to meet the needs of consumers in the COVID era.
“The indoor dining model has taken a hiatus,” said Robert Cox, senior vice president of Ikoniq’s modular division. “Chains and independent operators are responding to current conditions with major format changes, providing reduced footprint locations with an emphasis on speed of delivery, signature design elements and engaging outdoor accommodations.”
For example, Chipotle leaned on technology to create its Chipotlane concept, an app-based system that expedites drive-thru service. Wendy’s introduced a smaller format without indoor dining, offering drive-thru and walk-up service. Recently, Taco Bell and Burger King released designs for smaller-scale multi-lane drive-thru formats, decreasing indoor seating and expanding outdoor options and technology-based services.
Ikoniq has developed concepts that deliver complete buildings with equipment installed, signage and graphics. Buildings arrive on-site with all elements in place and take a few weeks to become operational. While sitework is performed, Ikoniq constructs building modules in its factory in New York and delivers nationwide.
“Customers are looking at alternatives to the indoor dining experience to seek safer ways to enjoy their favorite meals,” Cox said. “But that doesn’t mean they are foregoing experience. Brands are responding with designs that focus on open-air dining, online ordering and expedited drive-thru service.”