Procter & Gamble Plans to go 100% Recyclable by 2030
Procter & Gamble (P&G), the parent company of many household brands such as Downy, Bounce, Pampers, Tide, Dawn and Mr. Clean, believes packaging innovation has the power to make a difference in CO2 emissions every year.
The company’s “Ambition 2030: A New Global Commitment to Reduce Plastic” sustainability plan includes several goals for packaging, including 100% recyclable or reusable packaging by 2030. “We are guided by the question: ‘How can we really make a difference in consumers’ lives where it matters the most?” said Gian De Belder, principal scientist at P&G.
P&G will also cut use of virgin petroleum plastic in packaging by 50% by 2030. Virgin petroleum is a type of crude oil that has gone through the refining process and the most commonly used oil, the company explained. “Virgin” means it has not been previously used by humans.
“Every time we design packaging, we want to use the minimum amount of material necessary,” De Belder said. “But we still need to ensure the package is fit for use and pleasing to consumers.”
To ensure its packaging is recycled properly, the company will use its HolyGrail initiative, which is a type of intelligent packaging. Lenor, Unstoppables and Fairy brands will be the first to use this packaging in Europe, the company said.
“Consumers will be able to just scan the pack with their mobile phones, and immediately have all the information they need in order to properly recycle the packaging,” De Belder explains. “HolyGrail opens up a completely new era of thinking in terms of sorting.”