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Manufacturing New Product Spotlight

General Mills to Release Elf Cereal for the Holidays


According to Buddy the Elf, there are four main food groups: candy, candy canes, candy corn and syrup. The last one inspired General Mills’ new Elf cereal, which is made of maple-flavored corn puffs and green and red holiday tree marshmallows. 

Elf was released in 2003 and has become one of those classic Christmas movies on constant rotation during the holiday season. The movie starring Will Farrell, Zooey Deschannel and James Caan has inspired the creation of a Broadway musical, an animated special and even a video game.