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Manufacturing Industry Updates Retail Industry Updates

A New Era of Baseball Card Collecting Is Coming

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The Topps Co. is ushering in a new era of baseball card collecting.

In partnership with Major League Baseball and MLB Players Inc., the trading card company is gearing up for the April 20 release of its 2021 Topps Series 1 Baseball NFT (non-fungible token) collectibles. (A non-fungible token is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable.)

Topps said it’s building on its legacy as an innovator of digital collectibles by releasing its flagship yearly baseball card collection for the first time as NFTs. Artwork from the physical 2021 Topps Series 1 Baseball release, including throwback card templates, anniversary sets and more, will be digitally enhanced and creatively reimagined as officially licensed Topps MLB NFT collectibles, according to the New York-based company.

“The partnership between Major League Baseball, MLB Players Inc. and Topps has delighted collectors and fans for generations, celebrating the legendary players and iconic moments that have defined America’s pastime,” said Tobin Lent, vice president and general manager of the company’s digital sports and entertainment division. “Our MLB blockchain NFT series debut marks a historic moment in the modern evolution of collecting for both traditional and new collectors. We’re excited to bring almost a decade’s worth of digital collectibles innovations to 2021 Topps Series 1 and provide another fun avenue for fans to collect their favorite heroes and moments with secure digital ownership on the blockchain.”

The Topps Series 1 Baseball NFT release will include standard and premium collectible packs for purchase, with card rarities ranging from “common” to “legendary” and even “legendary limited-edition one-of-one platinum anniversary cards. Collectors will find all types of NFT collectibles in the release including motion graphics, nostalgic card templates and other digital flourishes.

“Generations of Major League Baseball fans have expressed their passion for the sport and the players through Topps baseball cards. We are thrilled to see Topps extend that experience through NFTs,” said Jamie Leece, senior vice president of Major League Baseball games and virtual reality.

 “As collectibles enjoy a breakout moment with NFTs and blockchain technology, we can’t think of a better way to honor the legendary players from years past and look forward to the incredible careers ahead of today’s stars and breakout rookies,” said Evan Kaplan, managing director of MLB Players Inc. “These Topps cards offer a new innovative way for today’s collectors and fans to connect with their favorite stars.”

Topps has been bringing digital collectibles to market since 2012. With this release, Topps Series 1 joins a rapidly growing collection of officially licensed Topps NFT collectibles on blockchain.

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