Beyond Meat Launching Two New Burgers
Beyond Meat said it will unveil two new versions of the Beyond Burger in early 2021 to offer more choices for consumers.
The El Segundo, Calif.-based plant-based meat company said one of the burgers features the brand’s juiciest patty yet even as it delivers strong nutritional wins relative to 80/20 beef with 35% less saturated fat. The other option feature’s the company’s most nutritious patty yet with 55% less saturated fat than 80/20 beef.
Both new burgers will have same taste profile, have lower overall fat and fewer calories than 80/20 beef, and have B vitamins and minerals comparable to the micronutrient profile of beef.
“Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required,” said Ethan Brown, CEO and founder of Beyond Meat. “These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness and nutrition through our Rapid and Relentless Innovation program. Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences.”
Beyond Meat introduced the Beyond Burger in 2016. It is intended to look, cook and taste like animal meat and is sold in the meat case. In 2020, Beyond Meat has introduced Beyond Breakfast Sausage Patties, Cookout Classic, Beyond Meatballs and Beyond Breakfast Sausage Links. Beyond Meat sells products at about 122,000 retail and foodservice outlets in over 80 countries, including about 28,000 retail outlets in the U.S.
Beyond Meat is hosting an exclusive preview in Los Angeles from Nov. 18-20 to unveil the new versions of the Beyond Burger.