Consumers Will Pay for a Good Night of Sleep
Consumers are all about getting a good night of sleep and believe that a good mattress is worth the price.
According to the J.D. Power 2020 Mattress Satisfaction Report, consumers say comfort is a significantly higher priority than price.
In recognition of the growth of the mattress industry, this year’s report evaluates mattress in two categories: online mattress and retail mattress. Purple ranks highest in customer satisfaction among online mattresses, with a score of 875. Sleep Number (859) ranks second and Ashley Sleep (857) ranks third.
Tempur-Pedic ranks highest in customer satisfaction among retail mattresses with a score of 881. Sleep Number (870) ranks second and Serta (845) ranks third.
The 2020 Mattress Satisfaction Report, now in its sixth year, measures customer satisfaction with mattress purchases based on seven factors (in order of importance): comfort; price; support; durability; warranty; variety of features; and customer service.
The report is based on responses from 2,348 customers who purchased a mattress in the 12 months prior to fielding the survey. The report was fielded by J.D. Power, a Troy, Mich.-based consumer insights, advisory services and data and analytics company, from August through September.