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Retail Industry Updates

Thanks to Whole Foods, Consumers Can Have Their Turkeys and Insure Them, Too

Whole Foods Market has teamed with Jamie and Progressive Insurance to offer the Thanksgiving Turkey Protection Plan.

With more people cooking at home this Thanksgiving because of COVID-19, there will be more people — especially first-time cooks — who could end up ruining dinner. It happens.

That’s why Whole Foods Market and Progressive Insurance have introduced the Thanksgiving Turkey Protection Plan, the first-ever “insurance” for the beloved centerpiece of the Thanksgiving meal. We’re not kidding.

Whether people are hosting Thanksgiving for the first time or they’re scarred from a previous bird blunder, Whole Foods Market and Progressive will have them covered this year — offering a $35 Whole Foods Market gift card in case they end up ruining the turkey.

“As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year, the Thanksgiving Turkey Protection Plan allows customers the freedom of culinary exploration, knowing all is not lost should their cooking go astray,” said Theo Weening, vice president of meat and poultry at Austin, Texas-based Whole Foods Market. “We want to help customers rise to the occasion and take on that turkey with confidence for less-stressed Thanksgiving meal preparation.”

To be eligible for the Thanksgiving Turkey Protection Plan, shoppers must purchase and obtain their Whole Foods Market brand turkey between Nov. 11-22. If the Thanksgiving turkey turns out overcooked, undercooked, burnt, dry or the dog steals it, they will be able to submit a claim to be eligible for a $35 Whole Foods Market gift card, limited to the first 1,000 claims, beginning Nov. 26.

We don’t know if Flo and/or Jamie from Progressive will be delivering the gift cards to the homes of the turkey fumblers.