Champion Introduces ‘Environmentally Conscious’ Collections
The Natural State Reverse Weave product line contains recycled polyester fibers.
Champion Athleticwear, maker of athletic apparel since 1919, said it is driving its commitment to sustainability forward by introducing two new environmentally conscious collections — Natural State Reverse Weave and Rally Pro Earth footwear.
The new lines are being introduced as part of the Champion MADE promise to create athleticwear that feels good, looks good and, most importantly, does good, according to the Winston Salem, N.C.-based company. As part of this commitment, the brand said it is working to increase the use of responsibly made fabrics and create new products that continue to reduce the brand’s energy use and water consumption during the manufacturing process.
“We are dedicated to helping protect the planet by creating best-in-class sustainable products,” said David Robertson, director of Champion global brand marketing. “The launch of Natural State and Rally Pro Earth are only the beginning of what we have in the works to protect the place we all call home.”
The Natural State product line contains recycled polyester fibers. The collection uses minimally processed and unbleached fabrics, along with all-natural dyes derived from flowers, roots and plants. Champion said the Natural State collection, which is characterized by natural, muted tones, raw edges and logos that include recycled fibers, allows the brand’s fans to be environmentally conscious from head to toe in the line’s tees, hoodies, crew-neck sweatshirts, joggers and shorts.
With the launch of the Rally Pro Earth, Champion said its Rally Pro sneaker will use more earth-friendly materials. This is Champion’s first sneaker assembled with 25-45% upcycled and 50-65% recycled materials, with percentages varying by shoe color. The Rally Pro Earth sneaker also contains an upcycled (EVA) ethylene-vinyl acetate rubber outsole and rubber logo sole for traction and is packaged in recycled boxes.
Apparel in the Natural State collection ranges from $35 to $75 and will be available to shop in-store and online at Champion and Urban Outfitters on April 19. The Rally Pro Earth will retail for $104.22 (a nod to Earth Day) and be available to shop in select Champion stores and on Champion.com on April 22.