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Jimmy Dean Expands Offerings with Plant-based Options


Jimmy Dean, owned by Springdale, Ark.-based Tyson Foods, is launching two new sandwiches featuring a plant-based patty: Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.

Crafted with the brand’s signature seasoning, Jimmy Dean says both items feature the same taste of the Jimmy Dean and Jimmy Dean Delights breakfast sandwiches that people know, but with a plant-based patty.

Demand for plant-based food options has grown significantly with retail sales up 148% more than last year, according to the company.

“Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast,” said Scott Glenn, senior director of marketing for the Jimmy Dean brand. “Expanding our portfolio to provide people with alternative choices was critical. We also had to deliver the same signature flavor and quality people expect from the Jimmy Dean brand with our new sandwiches, and we’re excited for both our lifelong and new fans to try them.”

The Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwiches are available now. Jimmy Dean Delights Plant-Based Patty & Frittata Sandwiches launch in the spring.