Mattel Taking a ‘Drive Toward a Better Future’
Mattel Inc. announced its “Drive Toward a Better Future,” the toy company’s product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. This is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
Mattel said it will release the Matchbox Tesla Roadster (pictured above), its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral, in 2022.
The reimagined broader Matchbox brand includes new product lines and packaging that feature:
• More environmentally friendly and innovative materials across vehicles, playsets and packaging.
• Enhanced consumer recycling through product design and packaging labeling.
• An overall eco-friendly themed approach to play, with more e-vehicle product offerings and e-vehicle chargers in fuel station playsets.
“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” said Roberto Stanichi, global head of vehicles at Mattel. “Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”
Read more about Mattel’s sustainability commitments here.