Mattel’s American Girl Introduces Holiday Products
American Girl’s limited-edition Sugar Plum Fairy collector doll features 240 Swarovski crystals.
American Girl, the brand known for helping girls grow up with confidence and character and a wholly-owned subsidiary of Mattel, has introduced its holiday products for the 2020 season, including its new historical character from the 1980s, a limited-edition holiday collector doll bedecked with Swarovski crystals, a host of doll- and girl-sized outfits and premium accessories.
American Girl’s newest historical character Courtney Moore, an avid gamer growing up in 1986, brings the pop-culture-defining decade to life for girls with a product world that includes the 18-inch doll and book, plus a collection of ’80s-inspired outfits, accessories and toys.
The company is also offering a limited-edition Nutcracker Collection, where girls can recreate the magical holiday story of the timeless “Nutcracker” ballet. The 2020 series features the company’s first-ever, limited-edition Nutcracker Sugar Plum Fairy collector doll that shimmers with more than 240 crystals from Swarovski and arrives in a keepsake Nutcracker box, along with a numbered collectible card with story excerpt. Only 5,000 Sugar Plum Fairy collector dolls have been made worldwide.