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Retail New Product Spotlight

Mattel’s American Girl Introduces Holiday Products

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American Girl’s limited-edition Sugar Plum Fairy collector doll features 240 Swarovski crystals. 

American Girl, the brand known for helping girls grow up with confidence and character and a wholly-owned subsidiary of Mattel, has introduced its holiday products for the 2020 season, including its new historical character from the 1980s, a limited-edition holiday collector doll bedecked with Swarovski crystals, a host of doll- and girl-sized outfits and premium accessories.

American Girl’s newest historical character Courtney Moore, an avid gamer growing up in 1986, brings the pop-culture-defining decade to life for girls with a product world that includes the 18-inch doll and book, plus a collection of ’80s-inspired outfits, accessories and toys.

The company is also offering a limited-edition Nutcracker Collection, where girls can recreate the magical holiday story of the timeless “Nutcracker” ballet. The 2020 series features the company’s first-ever, limited-edition Nutcracker Sugar Plum Fairy collector doll that shimmers with more than 240 crystals from Swarovski and arrives in a keepsake Nutcracker box, along with a numbered collectible card with story excerpt. Only 5,000 Sugar Plum Fairy collector dolls have been made worldwide.

These holiday products and the rest of American Girl’s assortment of hundreds of items are available now at AmericanGirl.com and at American Girl stores nationwide.