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Mtn Dew Launches ‘Truly Transportive’ Taste

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For the first time in more than 10 years, Mtn Dew has launched a new “permanent” flavor — Mtn Dew Major Melon, which features the taste of watermelon. Mtn Dew Major Melon is available in regular and zero-sugar varieties.

“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” says Nicole Portwood, vice president of marketing for Purchase, N.Y.-based Mtn Dew. “As a brand, Mtn Dew is always pushing the envelope to bring DEW Nation the next bold taste that they crave in a way only DEW can. We found watermelon to be the number one choice of flavors tested amongst our fans, and MTN DEW Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”

Both Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available nationwide at retailers and online in 20-ounce bottles, 2-liter bottles, 12-packs of 12-ounce cans and a variety of other single and multipack sizes.