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PepsiCo Introduces Hydrating Juice Water for Teens

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PepsiCo’s latest product innovation, Frutly, is a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly (fruit-ly) is made with water, fruit juice and electrolytes to provide flavorful hydration and a good source of Vitamins C and E, according to the Purchase, N.Y.-based company.

Frutly was created in response to a clear whitespace among juice brands, aiming to reinvigorate the category by addressing both parents’ desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood, according to PepsiCo. In fact, 56% of people leaving the ambient juice category blame poor nutritional factors like sugar, calories and artificial sweeteners for pushing them away, the company said, citing research from IRI. Frutly fills this gap, delivering refreshing taste, nutritional benefits and hydration without added sugar or artificial sweeteners, PepsiCo stated.

“With more meals being enjoyed at home these days, we’ve learned that parents are keeping their pantries filled with products they feel good about giving their families, but also that their teens want. As a father of three, I know how challenging it can be to strike that balance,” says Anup Shah, vice president and chief marketing officer of juice brands for PepsiCo Beverages North America. “Having hydrating drinks available that are also shelf stable remains essential.”

Available in three flavors — strawberry kiwi, fruit punch and apple grape — Frutly has 60 calories per 12-ounce serving and is now on grocery store shelves nationwide in single flavor four-packs.

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