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Post Introduces Snackable Cereals


Post Consumer Brands has introduced new snackable forms of some of its most famous cereal, including Pebbles Crisps and Honeycomb Big Bites. The Lakeville, Minn.-based company said the new snacks deliver the same taste as the cereals but in large snackable forms and sizes “that make them ideal to dip, dunk, pop and pack.”

Pebbles Crisps, which are about the same size as a potato chip, come in both Fruity and Cocoa Pebbles flavors and are gluten-free. The Honeycomb Big Bites are about twice as big as the original Honeycomb cereal shape and can be found in the classic Honeycomb flavor as well as in a new chocolate flavor. Each of the four varieties are available in a 6-ounce multiserve, resealable pouch.

“According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go,” said Tara LaFerla, brand manager of portfolio innovation at Post Consumer Brands. “We developed our new Pebbles Crisps and Honeycomb Big Bites to make it even easier for people to enjoy their favorite cereals anywhere and any time of day.”