Sara Lee Frozen Bakery Launches New Products for Food Allergy Awareness Week
Sara Lee Frozen Bakery’s Superior on Main brand has launched several new peanut- and tree nut-free products to time with Food Allergy Awareness Week, which lasts from May 9-May 15. The sweet treats include two varieties of shortbread and two seasonal desserts including cinnamon bun crème puffs and peppermint iced cookies.
Perfect for dessert, a coffee break or as a mid-day snack, the butter shortbread and chocolate drizzled shortbread are nut-free, preservative-free and Kosher OU-D-certified. Available during the harvest and holiday seasons, the cinnamon bun crème puffs are an indulgent French pastry with creamy, caramel-flavored filling and topped with icing and streusel. The peppermint iced cookies are made with chocolate cake cookies, peppermint-flavored chocolate icing and peppermint candy pieces reminiscent of candy canes.
“Consumer response to the Superior on Main’s transition to a peanut- and nut-free facility late last year was extremely positive,” said Curt Coolidge, general manager of in-store bakery at Oakbrook Terrace, Ill.-based Sara Lee Frozen Bakery. “With approximately 10 million Americans living with peanut and tree nut allergies, we are delighted to introduce new, nut-free desserts to grocery in-store bakeries to meet consumer demand.”