Type to search

Manufacturing New Product Spotlight Retail New Product Spotlight

Sara Lee Frozen Bakery Launches New Products for Food Allergy Awareness Week

Share

Sara Lee Frozen Bakery’s Superior on Main brand has launched several new peanut- and tree nut-free products to time with Food Allergy Awareness Week, which lasts from May 9-May 15. The sweet treats include two varieties of shortbread and two seasonal desserts including cinnamon bun crème puffs and peppermint iced cookies.

Perfect for dessert, a coffee break or as a mid-day snack, the butter shortbread and chocolate drizzled shortbread are nut-free, preservative-free and Kosher OU-D-certified. Available during the harvest and holiday seasons, the cinnamon bun crème puffs are an indulgent French pastry with creamy, caramel-flavored filling and topped with icing and streusel. The peppermint iced cookies are made with chocolate cake cookies, peppermint-flavored chocolate icing and peppermint candy pieces reminiscent of candy canes.

“Consumer response to the Superior on Main’s transition to a peanut- and nut-free facility late last year was extremely positive,” said Curt Coolidge, general manager of in-store bakery at Oakbrook Terrace, Ill.-based Sara Lee Frozen Bakery. “With approximately 10 million Americans living with peanut and tree nut allergies, we are delighted to introduce new, nut-free desserts to grocery in-store bakeries to meet consumer demand.”

[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]
[(args.length - 1)]