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Retail New Product Spotlight

REP Worldwide Takes a New Approach to Athlete-Driven Sports Licensing


With the licensing expertise and innovative thinking of NFL Players Inc., REP Worldwide says it has the ability to help build programs that maximize revenue opportunities for athletes through licensing and marketing deals. “We oversee all licensing programs to ensure proper use of group player rights and athlete marketing strategy,” REP says. “From consultation on brand guidelines to asset management and legal services, we help protect athletes’ intellectual property.” Since its launch, REP Worldwide has signed over 30 licensees and represents the group player rights for U.S. Women’s National Team Players Association, WNBA Players Association, MLS Players Association and U.S. Rugby Players Association.

REP has a varied portfolio of more than 35 licensees’ products, including Ruffneck Scarves.

Apparel licensee Represent works with the U.S. Women’s National Team players on their player-specific designs.
Fans can celebrate Los Angeles Sparks Forward Nneka Ogwumike with this Panini trading card.

Licensed fan products include apparel featuring MLS players, WNBPA players and U.S. Women National Team players. Breaking T creates on-demand products that celebrate great moments in sports.
Fans can enjoy watching their favorite players in their favorite sport, while having a hot drink with this mug from Breaking T.
This Chance ball celebrates Las Vegas Aces’s Dearica Hamby, who was named WNBA Sixth Woman of the Year.

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