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Retail Case Studies Supply Chain Case Studies

TireHub is ‘All In’ on Helping Dealers and Retailers Thrive

The Atlanta-based company focuses on being approachable, adventurous, relentless and speedy.

When TireHub distributes passenger and light truck tires to dealers and retailers, it acts as a partner focused on helping them succeed. “We’ve built a culture around saying ‘yes’ and having a can-do attitude,” CEO Peter Gibbons declares.       

The Atlanta-based company also focuses on being approachable, adventurous, relentless and speedy, which not only benefits its clients, but also TireHub itself. “If you do those things, you’ll have a great atmosphere inside of the company as well as great customer service,” he asserts.

TireHub started operations in 2018, when Bridgestone and Goodyear combined their last-mile delivery capabilities. The company not only sells products manufactured by its owners, but also Toyo Tires.

Gibbons credits one aspect of the success of TireHub to Bridgestone and Goodyear. “They bring fantastic products and great reputations as leading tire manufacturers globally,” he says, noting that TireHub’s staff of over 1,500 “Hubbers” also has been key. 

“The people have been all in and committed since day one,” Gibbons asserts. “Anything we have achieved has been due to that energy, passion and commitment.”

Raising the Bar

Gibbons, who has extensive experience in supply chain, joined TireHub in 2018. Under his leadership, the company has set a new standard in last-mile delivery by making sure its clients can access products whenever they need them.

TireHub achieves that goal by making sure it has the right range of products in stock every day and operating a logistics network that its customers can access. “We’ve built a very good replenishment process to make sure we are in stock at a high level,” he says.

The company also makes frequent deliveries to keep its dealers and retailers well stocked. For example, TireHub makes up to four deliveries per day to customers who are located within a 20-mile radius of its centers.

Retailers who are within 60 miles will get two visits, while those beyond that range will get a single visit per day. This practice, he notes, ensures that dealers and retailers always have the right tires for their customers. “Their success is what matters,” Gibbons says.

Making Connections

TireHub utilizes other practices focused on the needs of dealers. These include weekly calls from members of its leadership team to ensure customers are pleased with its services.

This direct feedback, he notes, allows TireHub to make improvements that help its dealers sell more tires and grow faster. “You can always improve and therefore, must be open to feedback,” Gibbons says.

TireHub also invests in technology that allows it to connect and service its customers better. This includes the ToolsGroup demand and supply system and Omnitracs Roadnet route optimization technology. “Roadnet will include features that allow customers to have real-time visibility and more direct notifications of where a truck is,” he describes.

According to Gibbons, ToolsGroup and Roadnet will help TireHub ensure that its clients get their products at their preferred time. “It all fits together with the way we focus on retailers and dealers and how we focus on their needs,” he says.

Looking to Grow

TireHub is in growth mode. When it started operations two years ago, the company had 1,000 employees. Since then, it has expanded its staff in Atlanta alone to over 100 people and added nearly 500 to its centers to pick and deliver products. The company operates 71 centers across the United States.

The company is also growing its salesforce and investing in CRM capabilities. “We’re helping our salesforce be more productive with our customers, which in turn helps them reach their program targets,” Gibbons says. 

TireHub has opened new locations as it has entered new markets in Fort Myers, Fla.; Lakeville, Minn.; Columbia, S.C.; and Suffolk, Va. “We’d like to do the same in 2020,” Gibbons adds.

This would continue TireHub’s steep growth curve, which it wants to maintain for many years to come. As it matures, he notes, the company will continue focusing on service as well as technologies and tools that will make it more competitive.

TireHub also will concentrate on growing its footprint and ways to turn its inventory faster. “We want to grow quickly and rapidly in the coming years to give us the scale and the ability to serve as many customers as possible,” Gibbons concludes.


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