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Supply Chain Industry Updates

Automaker Embraces Data Decentralization


Daimler AG embraced blockchain technology in a big way this week with its adoption of Ocean Protocol’s decentralized data orchestration tools. The goal is to improve data sharing among the automaker’s internal departments as well as with supply chain partners.

“We believe in the power of blockchain to unlock the value of data in a decentralized way,” stated Hartmut Mueller, Daimler vice president of IT technology and cross functions. “On our journey towards a data-driven company, this collaboration with Ocean protocol enables us to build a secure enterprise B2B data marketplace to monetize and put data to work.”

Ocean Protocol said its enterprise data marketplace is an “end-to-end solution that can be customized for enterprises from all industry verticals to maximize data sharing and data monetization. Users can publish and consume data, store and retrieve data from decentralized storage.” The automotive industry is ripe for technology solutions of this type, according to Ocean Protocol.

“The decentralized data marketplace is an interesting proposition and gives us an exciting opportunity for aggregation of data with a clear compensation approach,” remarked Frank Schur, senior manager of IT technology and cross functions for Daimler Singapore. “We want to implement this in a secure and transparent way.”

Ocean Protocol founder Bruce Pon is a veteran of Daimler’s IT department. In an interview with CoinDesk, Pon stated, “We have proved that internal and external data sharing works. Daimler’s IT departments can handle it and the business wants it. Blockchain can turn the company’s IT system from a cost center into a profit center.”


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